Our story
Quem é a DiFluid
A DiFluid foi fundada por Linus Peng, um empreendedor que abandonou o doutorado na Southern University of Science and Technology com uma ideia simples, mas ambiciosa: colocar precisão de laboratório nas mãos de qualquer pessoa curiosa o bastante para usá-la. Quando pessoas, pequenas torrefações e cafeterias independentes conseguem medir e compartilhar dados com a mesma qualidade dos grandes players, toda a indústria aprende mais rápido.
Digitize Fluid
In 2021, R1 came in more than one color. Linus made a version for each liquid he wanted to read: fruit juice, honey, milk, coffee, even wastewater. DiFluid wasn't a coffee company yet. The name came from a much wider idea, Digitize Fluid: turn the changes you can't see inside a liquid into numbers you can read and compare.
Linus was working on a PhD at Southern University of Science and Technology at the time. With a background in electronics, optics and physics, he noticed something that didn't add up. Refractometers had been around for decades, yet the technology inside them, and the experience of using one, had barely moved. Buyers were stuck choosing between a high price, limited precision and awkward handling. He knew it could be done better, and built R1.
Where measuring matters most
A better device settled how to measure. It left open where measuring mattered most, so Linus went looking across liquids. Fruit was one of R1's first big uses. With a reading of 5% or 14% soluble solids, you know right away: not sweet, or sweet. Useful, and simple.
Coffee was different. Its TDS moves within a narrow range, yet a small shift changes the cup. Concentration, extraction, grind size, water temperature and brew method all pull on each other, so one reading starts more questions instead of settling them. Why do the same beans taste so different? Which step caused it? Can a great brew be understood, compared and made again?
Of everyone using R1, coffee people asked the most questions, and the hardest ones. Their curiosity kept pulling Linus back to coffee, to study how devices, data and taste connect.
Depth over breadth
Linus didn't drink coffee then. What drew him in was how hard its problems were. Over time he saw that measuring more kinds of liquid mattered less than understanding one liquid deeply.
In 2022, DiFluid released R2 Extract, built entirely for coffee. It was more than the next generation of R1. It was a decision: stop making a tool for every liquid, and build a complete way to measure concentration, extraction and brewing. Microbalance followed the same year, taking DiFluid from the result in the cup to the brew that produces it. By the time Omni arrived in 2023, there was no doubt where DiFluid was headed.
For several years, Linus ran his PhD and the company side by side. He left university only once the products, the users and the direction had all proven themselves.
What coffee gave back
Coffee changed Linus too. The founder who didn't drink it became a devoted coffee lover. Through DiFluid he met coffee professionals and friends around the world, and in cafés from city to city he tasted countless ideas of what coffee can be.
DiFluid's direction was never fully written at the start. It was there in the many colors of the first R1, in the questions users kept asking, and in the moment Linus chose depth over breadth.
O ecossistema
Os dados do café estão fragmentados ao longo da cadeia de valor. Produtores, importadores, exportadores, torrefadores, donos de cafeterias, baristas e consumidores usam plataformas, ferramentas e métodos diferentes, o que torna a padronização extremamente difícil.
A DiFluid quer resolver isso com uma cadeia vertical de hardware interconectado e um sistema operacional robusto.
Measure for clues. Taste to decide.
A cup of coffee is shaped by origin, roasting, grinding, water, equipment, environment and brew method. Through years of tasting and practice, coffee professionals learn how each one shows in the cup. Yet much of what matters can't be seen, and hard-won experience is difficult to record, compare and pass on.
A number means something only next to the conditions, the process and the taste behind it. Each DiFluid device makes one part of coffee visible: concentration, extraction, particle size, roast color, moisture, temperature. CoffeeOS connects them, so every measurement, tasting and brew becomes something you can compare, share and build on.
We don't decide what good coffee is for you, and we don't replace tasting with data. Whether you're a barista, a roaster or simply curious, DiFluid helps you see what changed, ask sharper questions and trust your own palate.
O hardware
AirWave
Omix
Omix Plus
Omni
CoffMeter W1
CoffMeter A1
CoffMeter M1
Microbalance
Microbalance Ti
Moment
R2 Extract
R1 Extract
RS Extract
Particle Analysis Coaster
Omni-Volto
OmniFluxA DiFluid criou hardware que cobre toda a jornada do café: da medição de umidade, atividade de água, densidade e tamanho de peneira para produtores e torrefadores, à medição da cor de torra em tempo real e estática e à eliminação de fumaça para torrefadores, até a análise do tamanho de partícula e ferramentas de concentração para baristas. E isso é só o começo. Com muitos produtos novos em desenvolvimento, tudo o que a DiFluid faz roda em uma única plataforma compartilhada: CoffeeOS.
O que é CoffeeOS?
CoffeeOS é uma plataforma dedicada que conecta cada etapa da jornada do café, da fazenda à xícara. Projetada para funcionar perfeitamente com o crescente ecossistema de hardware da DiFluid, reúne todas as ferramentas, medições e insights em um único app. Não é apenas um app complementar; é um sistema operacional para o café.
R1 gave liquids a language of numbers. Coffee gave those numbers meaning.
Coffee, understood.